CLEAN WATER - Global Facts
According to U.N Global Compact, global water challenges, such as water scarcity and pollution, are having an increasingly negative impact on businesses. Now more than ever, companies need to assess their water performance and the watersheds in which they operate in order to address these challenges and ultimately stay in business.
Freshwater consumption worldwide has more than doubled since World War II and is expected to rise another 25 percent by 2030. More than one-third of the world’s population – roughly 2.4 billion people – live in water-stressed countries and by 2025 the number is expected to rise to two-thirds. Declining water quality is an acute problem around the world due to agricultural runoff, industrial wastewater, improper disposal of human waste, and many other issues. Climate change is affecting the hydrologic cycle, leading to more frequent extreme weather events, such as droughts and floods.
Close to 800 million people don't have access to safe drinking water. That is why we're working with global partners that have expertise in water, sanitation and hygiene to help bring access to clean drinking water to those in need.
We are proud to say that Pinch of Colour is the first and the only Waterless Beauty brand on the market. We believe that looking beautiful should never come at the expense of others or our shared planet. At Pinch of Colour, we are doing our part to preserve water, the planet’s most precious resource. Through our net proceeds we give back to communities around the world in need of clean drinking water, hygiene and sanitation.