Hello lovely Pinchers!
So from the time we wake up in the morning to the time we slip into bed at night, our daily lives have many of us consuming—and wasting—more water than we realize. Beauty routines can be especially challenging when trying to conserve water, but doing so needn’t be overwhelming or discouraging. We’re diving in to our top five ways to conserve water in your beauty routine—and we think you’ll find that reducing your water footprint is easier than you ever imagined.
- Set a Timer for Your Shower
Between sudsing up from head to toe, washing and conditioning hair, shaving and indulging in that favorite body scrub, it’s easy to lose track of the time we’re standing under the shower head—and lost time means wasted water. In fact, the average American uses 17.2 gallons of water per shower every day—that’s over 120 gallons per week! Curb your water waste by setting the timer on your phone for 5 minutes. Though initially you may be shocked at how quickly those minutes tick by, you’ll program yourself to become more efficient under your shower spray. Plus, you’ll feel great knowing you’re doing your part to conserve more water. What’s more beautiful than that?
- Nix the Nightly Bath
With our non-stop, hyper-engaged lifestyles, baths have become a coveted way to wind down at the end of a long day: Warm water helps relax not only sore muscles, but baths have long enjoyed a reputation for calming the mind, as well. Add to the allure the prevalence of claw-footed tubs awash in candlelight and flowers on Instagram, and it’s easy to understand why baths have enjoyed such a resurgence.
But while a nightly bath may be a popular and beloved ritual, the average tub holds 35-50 gallons of water. Looking to be more mindful of your water footprint doesn’t mean ditching the bath altogether, however; cutting back during the week and saving your bath for the weekend still allows you indulge in your #selfcaresunday, but saves about 200 gallons of water. Considering the bare minimum of water needed for a single person to bathe, drink and clean is approximately 13 gallons a day, you’ll be caring for many others, as well.
- Fall in Love with Oils
Face oils. Body oils. Hair oils. If you haven’t yet tried oils in your daily rituals, now’s the time to start experimenting! Not only are they formulated without water—making them ideal for conserving water in a beauty routine—but they outperform traditional lotions and creams. Why? Consider that lotions and creams are formulated with up to 90% water. That means that they contain only 10% of all the ingredients purported to care for your skin and address your skin concerns. Oils are highly concentrated—so you need less to achieve your desired results, making them last longer (hello, money saver!)—and oils are made of smaller molecules, so they can penetrate skin deeper than lotions, and go to work at the source to moisturize for a non-greasy glow.
- Turn Off the Tap
It may not seem like a big deal, but turning off the tap while you’re brushing your teeth is a painless way to conserve water and improve your water footprint. Simply closing that tap can, on average, save about 3-4 gallons of water a day--per person! So whether you’re brushing your teeth or washing your face, practice turning off the tap, and congratulate yourself on being conscientious about conserving water.
- Make It Waterless Makeup
Liquid foundations and “cushion” formulas made with water may be seem to be an innocuous part of a beauty routine—the bottles and compacts are so small!—but when you consider that each bottle came from a batch used to fill literally tens of thousands of bottles and compacts, the water footprint for such a tiny end product is staggering. Switching to waterless formulas like Pinch of Colour’s not only helps conserve water, but because they’re made with botanical extracts and nut butters and oils, they blend beautifully, wear comfortably and leave skin glowing with radiance. And, because Mother Nature always knows best, many of these ingredients are high in moisturizing and antioxidant properties—something you won’t get from a water-based formula. What’s not to love?
Amy Flyntz, Contributing Writer