While water is the best thing we can drink to hydrate our bodies, when it comes to skin, water is great for washing—but not so great for providing much needed moisture. Though water often plays center stage in skincare and makeup products, many of the claims surrounding water’s ability to hydrate skin can be misleading. Sure, water may be a main ingredient—but it’s often used as a “filler” ingredient because it’s still viewed as a “cheap” commodity and can serve as a “base” for other ingredients.
Sustainable, Effective & Socially Conscious
Each Pinch of Colour creation is formulated without water. Why? Because we know that water is best used as a vital natural resource. And because when we formulate products without water, we can use soothing botanicals, hydrating natural oils and skin-loving fruit butters in its place. Conserving a precious natural resource and donating to those in need of clean water allows us to be an eco-friendly line that supports sustainable living.